Yusuf Oyafajo

Yusuf Oyafajo
Direct Response Copywriter
Email Marketing
Lead Generation

A multi-skilled copywriter with good all-round writing and creative expertise.

Very capable with an ability to identify and then deal with a client’s needs and then translate them into crisp, compelling, creative and informative copy. 

B.Sc, Chemistry
University of Ibadan2016 – 2020
MBA, Digital Transformation
Teesside University2020 – 2022
  • Part-time
  • Online
Marketing Manager
Wellpro DevelopmentJan 2022 – Present

•        Developed and executed a growth marketing plan to achieve the company’s $45 Million revenue goal.

•        Designed lead generation campaigns to capture high net worth clients.

•        Conducted A/B testing and experimentation to optimize & analyze campaigns and tactics.

•        Worked with a talented mix of realtors, brokers, and account managers.

•        In charge of investment portfolios of various B2B clients.

Growth Marketer
Stader LabsJan 2021 – Dec 2021

•        Built a massive Crypto community on Twitter and Telegram by creating relatable marketing content.

•        Designed email and content marketing strategies that onboarded 350k new users in 3 months.

•        Wrote a series of Ad content and marketing copies.

•        Analyzed and reported on the performance of growth marketing initiatives.

•        Collaborated with cross-functional teams to integrate growth marketing efforts into overall business strategies.

OmniVista HealthJune 2019 – Nov 2020

•        Generated $560k in 3 months for New Summit Nutritionals by writing persuasive emails & sales letters for their CannaComplete CBD drug.

•        Completed 20+ hours of direct response marketing training taught by Agora’s top Direct Response Marketers. Topics including: Persuasion & mind control.

•        Wrote series of clear, long form, consistent and engaging copies for a range of Health & Wellness products.

•        Worked as part of a team of professional Direct Response Marketers. 

Junior Copywriter
The Cure Digital InitiativeSept 2016 – Feb 2019

•        Learned the basics of marketing and in-depth analysis of marketing funnels.

•        Wrote short, long, focused, concise and engaging marketing materials for different markets.

•        Worked with over 50 clients across different niches to understand their marketing requirements and develop effective marketing strategies.

•        Built and designed air-tight marketing funnels for various e-commerce clients.

•        Researched a long list of clients, their market and also their competitors.

•        Helped clients to craft irresistible offers for their products. 


CMI Certified Business Administrator, 2022

TDA Marketing Communications & Strategy Scholar, 2021

Facebook Certified Buying Professional, 2020

Faculty of Science Students’ Association (FASSA), Treasurer, 2019

Goldman Sachs, HBCU Leadership Summit Scholar, 2019


The evolution of digital marketing strategies between 2015 and 2021, using the e-commerce industry as a case study. (October, 2021)



Copywriting: The Psychology of an irresistible offer (Udemy)

The Fundamentals of Digital Marketing (Google)

Marketing Communications & Strategy (TDA)

SEO Certification (Hubspot)

Facebook Certified Media Buying Professional

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